The Marketing and Front of House Administrator is responsible for supporting the Head of Marketing and Development in providing exemplary customer service to all patrons of Triskel Arts Centre by performing individual ticket sales and customer assistance both over the phone and in person, and implementing marketing and sales strategies that will drive audience engagement and attendance at Triskel’s events to achieve our earned income targets, in particular supporting digital marketing activities.

• Contract: Fixed Term for three months
• Pay: €15.00 per hour
• Hours: 20 per week
• Line Management: Reporting to the Head of Marketing and Development. The employee may work alongside other staff, volunteers and work experience students from time to time.
• This is an in-person position located at Triskel Arts Centre, Tobin Street, Cork

Deadline for applications is Wednesday 4 January 2023.

Box Office

• To present the venue as welcoming, accessible and friendly to existing and potential customers, maintaining the highest level of customer care.
• To be responsible for the successful delivery of a first class sales and customer service.
• To efficiently operate the art centre’s box office and floor areas, including pre and post show, during intervals and at events.
• Operating the Box Office, selling tickets and responding to queries in person, over email and over the telephone, handling cash, card sales etc. and accounting for all monies taken
• To be a point of information about the venue and all its activities, promoting the building to the widest possible audience
• To be aware of all the access facilities that Triskel Arts Centre offers its customers and to actively promote these facilities to the public.
• Ensuring all front of house areas, especially the box office, are kept tidy at all times.

Sales:

• Support the Head of Marketing and Development with implementation of social media and marketing activity that ensures steady customer database growth (on our Ticketsolve ticketing system) and accurate and comprehensive data entry and customer records management;
• Support the Head of Marketing and Development with research and analysis of groups and businesses to identify new sales opportunities and grow the customer base of block-bookers;
• Support the Head of Marketing and Development with research and population profiling of the venue’s sales catchment area and population (size and demographics, life stage, lifestyle, affluence, social and educational profiling);
• Support the Head of Marketing and Development with a comparative analysis of the catchment area against the venue’s existing customer base on a geographic basis to map audience locations and identify potential for further development of the customer base on a geographic basis;
• Support the Head of Marketing and Development with a comparative analysis of Triskel’s sales performance and sales patterns against comparable national averages to identify weaknesses and strengths;
• Support the Head of Marketing and Development with analysis of recent sales patterns and historical trends to provide business insights that can be used to develop the customer base and drive individual and group sales;
• Support the Head of Marketing and Development with research and analysis of Triskel’s local and national market share and identify opportunities for growth;
• Support the Head of Marketing and Development with implementation of the venue website as a direct point of sale, ensuring search engine optimisation, smooth customer journeys and rapid, secure sales processing

Marketing and promotion:

• Support the Head of Marketing and Development with research and development of Triskel’s competitor analysis and contributing to the company’s SWOT analysis to inform marketing and promotion plans;
• Support the Head of Marketing and Development with devising and implementing an integrated, targeted marketing and promotional strategy that will deliver maximum return on investment;
• Support the Head of Marketing and Development with customer base analysis to segment and appropriately target customer niches for upcoming events;
• Support the Head of Marketing and Development with research and analysis of customer buying behaviour and adjust marketing and promotional strategies to best capture and drive potential customers to Triskel’s sales channels;
• Support the Head of Marketing and Development with creative ideas for design, and development of effective social media content for each event.

Triskel to appropriately target audiences and locations;

• Support the Head of Marketing and Development with growing the network of locations and audiences for targeting with social media posts;
• Support the Head of Marketing and Development with the production and distribution of promotional materials, adhering to the agreed contract terms and implementing in a timely fashion to maximise sales;
• Support the Sales & Marketing Manager with production and appropriate placement of online and other media adverts promoting Triskel’s events and activities;
• Support the Head of Marketing and Development with continuous updates of local and national event listings to promote Triskel’s events and activities;
• Support the Head of Marketing and Development with ROI analysis of marketing and promotional activities and adjusting activities to maximise ROI accordingly;
• Support the Head of Marketing and Development with implementation of an online marketing strategy across our third-party platforms (Youtube, Facebook, Twitter, Instagram) that will reinforce our other promotional activities and continuously drive customer engagement and sales traffic to Triskel’s website or other points of sale;
• Support the Head of Marketing and Development with cross-selling promotions and competitions with local tourism or hospitality partners that will increase sales;
• Support the Head of Marketing and Development with marketing plans and regular reporting as required.

Press, PR and Relationship:

• Support the Head of Marketing and Development with developing positive relationships with journalists, media and influencers, ensuring that they are familiar with and briefed on

Triskel and our upcoming events and activities:

• Support the Head of Marketing and Development with issuing regular high-quality press releases that will maximise media placements for Triskel’s events and activities if required;
• Support the Head of Marketing and Development with managing press photo shoots, press calls, and press launches that promote Triskel’s events and activities if required;
• Support the Head of Marketing and Development with generating content, pitching interviews, features, and articles about Triskel to local, national and international media;
• Support the Head of Marketing and Development with maximising Triskel’s online platforms (MailChimp, Youtube, Vimeo, Facebook, Twitter, Instagram) for general brand profile, presence, communications and announcements to the public;
• Support the Head of Marketing and Development with networking, regularly communicating, and developing positive relationships with Triskel’s industry or business partners such as Cork Chamber of Commerce, Fáilte Ireland, Tourism Ireland etc;
• Support the Head of Marketing and Development with ensuring that funders and industry partners are appropriately credited on communications or marketing materials.

Brand management:

• Support the Head of Marketing and Development with the ongoing implementation of an appropriate brand identity for Triskel that communicates the company’s values and delivers the company’s strategic objectives;
• Support the Head of Marketing and Development with ensuring that all communications, across all channels, by all employees/agents adheres to the agreed brand guidelines;

Customer Service:

• Greeting and acknowledging customers and partners in a warm, friendly, professional, and welcoming manner;
• Dealing effectively with customer queries and complaints;
• Assisting with issuing and taking tickets at events and escorting patrons to their seats;
• Assisting with serving customers at any of Triskel’s sales and customer service points;
• Anticipating and acting upon customer needs and requirements;
• Being aware of the needs of customers with disabilities or special needs and ensuring that their needs are met sensitively;
• Acting as the centre’s representative on formal occasions as appropriate;

Budgeting & finance:

• Maintain compliance with company Financial Controls: Policies and Procedures;
• Contribute to budgeting processes as required;
• Adhere to assigned budgets.

External liaison:

• Agreeing on marketing activities and liaising with visiting groups and performers and providing timely sales, marketing and promotional activities reports to the promoter;
• Ensuring completion of client booking forms for events and adherence to contracts;
• Liaising with suppliers and negotiate on goods, services or terms and conditions.

Other Duties and Obligations:

• Attend cross-departmental and executive staff meetings if required;
• Adhere to staff policies and procedures as set out in the employee handbook;
• Act as an ambassador and advocate in representing the company;
• Adhere to procedures relating to the proper use and care of information, equipment and materials for which the role has responsibility;
• Participate in training and development programmes/courses to maintain and improve performance and to assist in identifying self-training and support needs;
• Participate and work within a performance management development system;
• Undertake any other duty as may be required.

Candidate Skills and Attributes:

Essential:

• Experience with computerised ticketing systems, ideally Ticketsolve.
• Experience of implementing social media campaigns, knowledge of social media and analytics.
• Experience with email marketing.
• The ability to work on own initiative.
• Excellent literacy and communication skills
• Good numeracy skills.
• Reliability, flexibility, and congeniality in a team environment.
• The ability to independently plan ahead and manage time and meet deadlines.
• Self-motivated with a high degree of initiative to pre-empt potential problems, troubleshoot and implement appropriate solutions.
• Excellent organisational and reporting skills.
• Excellent interpersonal and teamwork skills.
• A calm, assured, clear and diplomatic approach to communication.
• Familiarity with Microsoft Outlook, Word, Excel, & general computer literacy.

Desirable:

• A relevant qualification
• An affinity with and appreciation of classical, jazz and folk music, arthouse cinema and contemporary visual arts.

Contract Terms Offered:
This is a part-time temporary role to enhance organisational capacity for three months.

The position is subject to reference checks.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, genetic information, or any other basis protected by applicable law.